Week 5 EOC: Social Networks and Job Hunting

"More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees" says Joe Light in his article for The Wall street journal. Its seems that companies now a days are beginning to see that the go to tool is social media. With all these new products coming out companies need to find to outlets to get the word out about them. Its easy when "People love talking about things that make them happy—including their favorite products and brands" in reference from Armstrong & Kotler's book Marketing: An Introduction. Word of mouth seems to be the best networking source. So all the companies now are starting to search on blog posts and social media sites and employing those already talking about their brands training them so in return for them mentioning the products to their already established fanbase they get intel on new products or first try on products, gift backs, or even gift cards towards company stores. The companies are initially saving money without having to go to job boards and just going directly to people who benefit them as future employees instead. There are pros and cons towards different communities I feel that for the younger generations who live on social media are benefited the most but also not with the lack of experience and with older generations who are learning about social media go and apply for jobs the old fashioned way in a nice suit and your resumé. The companies are the main ones benefiting entirely while gaining profit and publicity.. Is that fair? Jobs are now just a click away.