Friday, December 4, 2015

Distribution

I'm going for nice bars, not the ones filled with 21 year olds who are still trying to figure how to do taxes every year. Bars with people who go in a for a drink and know what kind of drink they want. Targeting bars nationwide ofcourse distributed mainly in the bigger socialite cities. Las Vegas, New York, Los Angeles etc.

"n the past, many companies used a single channel to sell to a single market or market segment. Today, with the proliferation of customer segments and channel possibilities, more and more companies have adopted multichannel distribution systems—often called hybrid marketing channels. Such multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments. The use of multichannel systems has increased greatly in recent years." 


How is it going to be distributed? Only in bars? What kind of Bars? 


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