Promotion

"Objective 3 Describe and discuss the major decisions involved in developing an advertising program. Advertising pp 385–402 Setting Advertising Objectives pp 386–387 Setting the Advertising Budget pp 387–389 Developing Advertising Strategy pp 389–398 Evaluating Advertising Effectiveness and Return on Advertising Investment pp 398–400 Other Advertising Considerations pp 400–402" (Marketing: An Introduction 10th edition Ch. 12)


Going to use liquor companies to promote this snack. Going to sign big names in hollywood and the liquor they like to drink. Trying to shoot for endorsement deals. Get the word out mouth to mouth. This is a bar snack so I'm finding it a little hard to figure out a promotion strategy. Need to set a budget. Need a big name but not someone who is going to bankrupt the company. This isnt for profits its for the products. So there needs to be a set plan. Research what is hip, what people desire, need Experiments to see if the snack gives positive feedback. Trying to bring a well known snack that the world knows of aside from the U.S. is tricky.