"The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value."
The market im trying to target would be the upscale bars and lounges. Maybe a few sports bars depends on the crowd I'm aiming for late 20s people who are done with college or are almost done. Who are looking to settle down these snacks are meant to bring people together so for me its more about the finding someone. When you are in your late 20s you dont go there just to get wasted. You are going there for a specific drink and a specific task to find someone. Thats the objective. People who are going to see the value in the snack versus the price of that snack.
"The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). "
Divide and conquer! By analyzing the trends and understanding what people are into these days is simple research. It's a great marketing strategy in my eyes also looking up your competitors see where they are hurting or the areas they are lacking in. If you can provide the same product with similar benefits but adding those bonus benefits that some companies cannot strive to do on their own. That is what makes you shine. that is what puts you out in front and makes you have this demand for the product. Get in touch with the right people you only need that one name and that one star to put your product on the map so how are you going to do it?
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