Creative Concept

EOC Week 10: What are the benefits not the features?

EOC Week 9: Food Adventure

Walking along Norman beach in Negril, Jamaica, Phileas entered the bar just off the shoreline. That’s when he noticed her, a young woman sitting alone at the bar, the crowd was big and the music was loud. Phileas started making his way towards the woman, with the caramel complexion and brown hair that ended just past the curve in her back, wearing a sequin top that covered barely anything but just enough to leave a sense of mystery in Phileas’ mind. As he approached her, the bartender slid his cocktail over the bar and directly into his hand. He then winced the notion of buying her another drink and she smiled ever so gently and nodded. He smoothly and awkwardly said “Hello.. my name is Phileas… Phileas Fogg” she shyly smiled and softly said her name “Zaierra” he had never thought that a name that slipped from someone’s lips would sound so beautiful and after that the music overflowed them on the dance floor they thought they could dance all night and eat those salty roasted Jamaican plantain chips. Then with a flash a fight broke out and in that instance bottles and bodies were thrown across the bar, men screaming and throwing blows from left to right. It wasn’t until he seen Zaierra being shoved out the door by three men in a black, Phileas reacted quickly by jumping out the open window to his left, he rushed towards the front door. He was caught off guard to a blow to the face, he seen another one coming from one of the three men guarding Zaierra, he quickly moved and threw an uppercut to his chin knocking him to the ground. The other two looked at each other in shock right as they seen Phileas approaching, they were saved once their get-a-way car came slamming on their brakes with a cloud of dust following causing Phileas to get lost in. After the dust cleared, they were gone. All that was left was her shawl and her bag of Jamaican plantain chips….

EOC Week 9: Three great mission statements

"Every bag of Phileas Fogg's Fried Plantain Chips sold, a meal will be provided for every child and adult in Haiti, including any other Third World country."

-I think this was a really great way to give people a sense of giving to those in need. They targeted anyone with a heart and its a tasty snack to people getting drunk in a bar who like to munch of salty foods. So those will hopefully be flying off the shelf. 


Our business aims to please the customers by creating social channels for our customers. The brands that we offer will keep our customers entertained and connected. We utilize feedback as a priority in order to keep our product on the competing edge of the snacking industry


-This statement wants people to get involved with one another. They show they mean business and only wish to please their customers. Its all about what the people want. Staying connected to one another getting people to break the ice, to get intimate, and step out of their own shells.


"Our company strives to unify the world through showcasing international foods and making them accessible for all to enjoy. All humans must eat and therefore, food is a perfect platform for sharing traditions of other cultures amongst each other. By using the finest product and ingredients, we help our customers travel far distances at their own convenience."

- "all humans eat and therefore, food is a perfect platform" This is the perfect way for people who are different to share their cultures. Its a way to start conversations and share stories for people who are culturally diverse to intertwine with others. It gives you a feeling of eating healthy ingredients while you drink your lovely alcoholic beverage.

Implementation Evaluation Control

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Target Market Strategy

"The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value."

The market im trying to target would be the upscale bars and lounges. Maybe a few sports bars depends on the crowd I'm aiming for late 20s people who are done with college or are almost done. Who are looking to settle down these snacks are meant to bring people together so for me its more about the finding someone. When you are in your late 20s you dont go there just to get wasted. You are going there for a specific drink and a specific task to find someone. Thats the objective. People who are going to see the value in the snack versus the price of that snack.

"The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). "

Divide and conquer! By analyzing the trends and understanding what people are into these days is simple research. It's a great marketing strategy in my eyes also looking up your competitors see where they are hurting or the areas they are lacking in. If you can provide the same product with similar benefits but adding those bonus benefits that some companies cannot strive to do on their own. That is what makes you shine. that is what puts you out in front and makes you have this demand for the product. Get in touch with the right people you only need that one name and that one star to put your product on the map so how are you going to do it?

Product

"Companies must take a holistic approach to managing this process. Successful new-product development requires a customer-centered, team-based, and systematic effort."

My product is Jamaican Salt Roasted Plantain Chips. They are chips just made from a different source plantains over potatoes. Jamaican plantains are native to India and are grown in the tropics. They will be picked ripe and they will be baked. They will be coated with olive oil and salt and pepper then baked for 12-14 minutes and taken out more salt and pepper will then be added, they will be packed,  shipped and then distributed. 

Promotion

"Objective 3 Describe and discuss the major decisions involved in developing an advertising program. Advertising pp 385–402 Setting Advertising Objectives pp 386–387 Setting the Advertising Budget pp 387–389 Developing Advertising Strategy pp 389–398 Evaluating Advertising Effectiveness and Return on Advertising Investment pp 398–400 Other Advertising Considerations pp 400–402" (Marketing: An Introduction 10th edition Ch. 12)


Going to use liquor companies to promote this snack. Going to sign big names in hollywood and the liquor they like to drink. Trying to shoot for endorsement deals. Get the word out mouth to mouth. This is a bar snack so I'm finding it a little hard to figure out a promotion strategy. Need to set a budget. Need a big name but not someone who is going to bankrupt the company. This isnt for profits its for the products. So there needs to be a set plan. Research what is hip, what people desire, need Experiments to see if the snack gives positive feedback. Trying to bring a well known snack that the world knows of aside from the U.S. is tricky. 

Distribution

I'm going for nice bars, not the ones filled with 21 year olds who are still trying to figure how to do taxes every year. Bars with people who go in a for a drink and know what kind of drink they want. Targeting bars nationwide ofcourse distributed mainly in the bigger socialite cities. Las Vegas, New York, Los Angeles etc.

"n the past, many companies used a single channel to sell to a single market or market segment. Today, with the proliferation of customer segments and channel possibilities, more and more companies have adopted multichannel distribution systems—often called hybrid marketing channels. Such multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments. The use of multichannel systems has increased greatly in recent years." 


How is it going to be distributed? Only in bars? What kind of Bars? 

Price

"To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more." 

The price, this I have been thinking on for quite some time. How much would I want to spend at a bar for a snack. I'm going to price this product at $6. To me since this product will be distributed to nicer bars. Bars that you see in the movies, you got some money to spend. Im not trying to run you dry also since you are trying to buy drinks for that pretty lady at the end of the bar. You are buying for the VALUE of what a Phileas Fogg snack is which is adventure, love, culture and experience. 

SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction 10th edition pg.

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction 10th edition pg.

The strengths is that it brings a culturally diverse way of making chips into bars it seems as though it is an upscale snack if a company is willing to go above and beyond to create or bring a delicacy from a different country into american bars is a step in the direction of their goal. Their goal which is to bring people closer. To get people out of their own lives and talk to communicate to live!

The weaknesses is that no matter how much you explain the snack at the end of the day it is just a chip. Chips can be sold anywhere for a much more reasonable price. What does this specific chip bring to the table. You can even make your own chips at home. So other chips sold at a cheaper price can definitely hurt this products ability to outshine its competitors. Thats where our team for promotion has to come in.

Opportunities.... its a healthy snack it provides the saltiness that the other chips provide but not the fact of it being a potato chip. People want to be healthy but when you drink who cares you want salty and greasy foods thats where if you can get both you'll think your being healthy while eating this snack right?

Objectives

"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." (Marketing: An Introduction 10th edition pg. 40)

- To get people to get closer to each other. 

- To give people a sense of home in a single bite while also giving some a taste of adventure and wanting to travel 

I feel the objectives for any product is to have them do well everyone wants a product that they have created to change the world. To somehow make it a better place. As a company it is your objective to always put your customers first. Everything you do is for the consumers. 

- keep the customers happiness in mind.

- Do not have your main goal to be "the profits"

A company needs to be built a upon morals but also needs to be a business. Its all a competition. Your product is the one that matters the most. How are you going to outshine your competitors? How are you going to market this product to? Who are you going to market this product to? All these questions you have to ask yourself while setting up your companies objectives. 

Mission Statement

“Mission statement is a statement of the organizations purpose-what it wants to accomplish in the larger environment. A clear mission statement acts as an ‘invisible hand’ that guides people in the organization”.

Our company’s mission is to give anyone the ability to get a taste of delicacies from anywhere in the world. These snacks give some a taste of home while others a taste of wanting to travel. These snacks are meant to bring people closer whether it is intimately or just socially.

“Mission statement should be meaningful and specific yet motivating”. 

The Jamaican Roasted Plantain chips are meant to be a conversation starter. They're to gives those with different backgrounds a chance to relive their childhood in a single bite. They are experiences form around the world. Life is too short for bad food, negative energy, and bad experiences. 

Week 7 EOC: The Pitch

What the Phileas Fogg company is trying to offer is to give a new look and a new direction for the Phileas Fogg snacks. They are plain, boring, and no one is going to want to share that snack with anyone at a bar to try and get close for a hookup. What we are proposing now is to give the snacks a new flair with adventures and new flavors to ensure them to be a great conversation starter. To remind some people of home or to give them an experience to travel the world with any of the new flavors by giving them a sense of adventure as Mr. Fogg did while on his journey coming by these snacks through love. One flavor I'm going to introduce you to is the Jamaican Salt Roasted Plantain chips. They are the more healthier form of chips but they still have the saltiness as do the chips so make sure you grab that drink and offer it to that pretty lady sitting alone at the end of the bar. You get the taste of the Caribbean’s in a single bite.

Initially anyone can eat a bag of salty chips and move on with their life and nothing happen you don’t talk to anyone its just you and the bag. When this certain product is only sold in nice bars where you dress to impress. You want something more than just a bag of chips you want an experience to go with it. The choice will forever be yours do you choose to just eat or do you choose to take an adventure when you eat where you get the food, the liquor, and the girl? Your choice.  

Week 6 EOC: Me x's 3

Week 5 EOC: Social Networks and Job Hunting

"More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees" says Joe Light in his article for The Wall street journal. Its seems that companies now a days are beginning to see that the go to tool is social media. With all these new products coming out companies need to find to outlets to get the word out about them. Its easy when "People love talking about things that make them happy—including their favorite products and brands" in reference from Armstrong & Kotler's book Marketing: An Introduction. Word of mouth seems to be the best networking source. So all the companies now are starting to search on blog posts and social media sites and employing those already talking about their brands training them so in return for them mentioning the products to their already established fanbase they get intel on new products or first try on products, gift backs, or even gift cards towards company stores. The companies are initially saving money without having to go to job boards and just going directly to people who benefit them as future employees instead. There are pros and cons towards different communities I feel that for the younger generations who live on social media are benefited the most but also not with the lack of experience and with older generations who are learning about social media go and apply for jobs the old fashioned way in a nice suit and your resumé. The companies are the main ones benefiting entirely while gaining profit and publicity.. Is that fair? Jobs are now just a click away.

Week 3 EOC: My Demographics

I am referred to as a Millennial. Born in a world filled with some advanced technology. I feel as though I was born with the wrong generation, I’m so thankful I was born in a generation where technology has advanced our knowledge so much to where it expanded the way we diagnose medical problems or the even the way we catch people as police officers. My generation has opened up doors to things we have never imagined to be so dependent on. And yet those things we depend on have crutched our lives in ways that we need and even crave them that they are distancing us from the people we care about and even people who we could potentially care about. Everyone seems to be stuck in their own little bubble to the point that this generations is the reason relationships don’t work. But we make them work, the last generation are so stubborn in trying to control us and bring us up on their ways but its our turn to play videogames, struggle through college, make mistakes, and even be the generation of the most successful. More and more students are graduating high school and venturing into further schooling such as community colleges and Universities. I may have an old soul but I am happy to be apart of this successful generation and being able to venture into schooling to learn as much as I can and honestly find something I am extremely passionate about.